Analusian Nobles. Heavily armored but carrying spears in an overhand position. With shields with tassels. And a form of surcoats. These are all based on historical contemporary depictions. The extra weapons and turbans are artistic liberty to make them more distinct from the Christian Iberians.
Figures are randomly selected from the 12 variants available, and if you order the entire set you'll be sure to get the standard bearer (but feel free to ask even if you only buy a few!)